Launch the first-ever UK store for Atelier Japan with a bang to share its beautiful collections with even more customers and continue supporting the sustainability of its makers.
High footfall and exceptional interest exceeded sales targets and led to sell-out collections.
The social media campaign reached over 70,000 online users in 2 weeks with a huge 10% engagement rate.
On the opening day, 99% of customers visiting the store had discovered Atelier Japan through our social media campaign.
The Atelier Japan collection showcases the very best of Japanese craft, we needed to design a space that would immerse customers in the detail of the designs and translate the beauty of each piece. We balanced the charm of the Grade II Georgian building with Japanese design elements, creating a space that welcomes guests to explore and connect with the rich stories behind each maker.
With the new space ready to say hello to shoppers, we needed to re-engage and energise Atelier Japan’s social media following. Launching a 30-day campaign, we released beautiful organic content and targeted ads to get users excited about the opportunity to shop the collection in person for the first time in the UK.
The new flagship store was officially opened during a private event, welcoming a carefully selected guest list of influential individuals and business leaders from across the UK to experience Atelier Japan. We designed a curated experience for our guests, guiding them through the collection and sharing the intricacies of each marker’s work.
