The Careers & Enterprise Company

Diversifying mentorship in the UK

The Brief

Launch a national campaign that champions diversity and inclusion within mentorship in the UK to better engage with the nation’s young people.

Deliverables

Discovery & Analysis

Campaign Strategy Design

Stakeholder Management

Social Media Management

Pay Per Click Management

Video Production

The Outcome

Over 1.2 million impressions in 24 hrs on just one of the platforms utilised. High campaign engagement on social media, including celebrity posting.

More mentors signed up to support young people in their local area that share similar backgrounds, aiding national mentorship diversity.