MANTRA PODCASTS

An Interview with David Abbott

THE ENTREPRENEUR SERIES - EPISODE NINE

We're excited to introduce David Abbott as the ninth guest in our entrepreneur series.

Share On
Social Media

THE ENTREPRENEUR SERIES - EPISODE NINE

ABOUT THIS EPISODE

Our ninth entrepreneur episode features David Abbott, an award-winning international marketing speaker, and author, talking about the psychology of pricing. His journey started at Oxford where he read Engineering Science and Economics and then went through working as an electronics design engineer before moving into marketing and then running a number of different businesses. Much of marketing can be considered applied psychology, so he has always been fascinated by how we make decisions, particularly pricing decisions. He has written a book about the topic, ‘How to Price Your Platypus’, and speaks to business audiences around the world about how to improve their prices.

To contact David, click the link –  How to Price Your Platypus

THE ENTREPRENEUR SERIES

Welcome to the entrepreneur series, a deep dive into the minds and experiences of entrepreneurs leading from the front. Featuring misfits and changemakers that believed in their ideas and through persistence created successful brands and businesses.

Other episodes in this series

Time: 36:00

July 31, 2020 - Episode Fourteen

An Interview with Charlotte Armitage

We're excited to introduce Charlotte Armitage as the fourteenth guest in our entrepreneur series.

Time: 30:00

July 29, 2020 - Episode Thirteen

An Interview with Helen Frewin

We're excited to introduce Helen Frewin as the thirteenth guest in our entrepreneur series.

Time: 30:00

July 28, 2020 - Episode Twelve

An Interview with Harold Rose

We're excited to introduce Harold Rose as the twelfth guest in our entrepreneur series.