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4 Tips for Crafting Clever Content

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1. Finetune your Tone of Voice

Whether it’s your social media feeds, website content or tagline, when it comes to content writing, tone of voice is a direct reflection of your brand values. Making sure your tone of voice is suitable for the occasion it’s being used for as well as the audience it’s being targeted towards makes sure your readers feel as if they’re being spoken to directly.

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2. Check your Grammar

Noticing a grammatical mistake or typo in your favourite brand’s content is like having an itch you can’t scratch. Your marketing campaigns as a whole give your audience an insight into what they can expect from your brand. If your users can spot grammatical or spelling mistakes in your content, they’ll be less likely to feel confident in your services.

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3. Tell a Story

The most effective content campaigns entice your users to find out more. To do so, when content writing, your content needs to tell a story, cleverly capturing your audience’s attention with wording that sparks their interest. Rather than simply pointing out the facts, your content should encourage your user to actively seek out more information, allowing them to feel as engaged with your brand as possible.

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4. Focus on Readability

If your content doesn’t immediately spark intrigue, you’ll quickly lose your potential customer’s attention. The online world is more competitive than ever; your content needs to be clever, snappy and satisfying to stand out from the crowd.

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