THE ENTREPRENEUR PODCAST SERIES

4 Tips for
Bespoke Branding

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1. Define Your Brand

Your brand has to speak for your business and powerful bespoke branding will create the right kind of perception. Make sure that your
customers’ first impressions of your brand are unique and express who you are.

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2. Be Bold

Your business is unlike any other and your branding should be just as unique. A brand that stands out from the crowd will help you shine through ahead of the competition.

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3. Consider the Customer

Even the smallest design elements can create an astonishing impact. Considering the psychology of how your target audience will interpret each feature of your branding is essential.

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4. Be Transparent

The values that lie at the core of your business should be at the heart of your branding. Your bespoke branding should mirror your business’s ethos and hold an abundance of meaning.

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