Choosing the right audience is what will make your PPC campaign soar. Firstly, decide where your audience will be; are they more likely to be on Facebook or LinkedIn? Would they respond better to a message or an advert in their feed? You could even create an audience persona to let you reach your ideal audience.
When it comes to PPC adverts, ultimately, the higher the budget, the more users you’ll reach. So, when you’ve found the right audience for your objectives, now’s the time to invest. It’s also important to note that a PPC budget can be very easily wasted if not set up effectively, so if you’re not sure, always turn to the experts.
If you’re placing your advert in a newsfeed, it needs to be striking enough to catch the eyes of your users. Consider what information you’d like to include and what impression you’d like to give. Choose between a single image, a carousel or a video. Videos get great engagement, but if you are using images, remember the 20% text rule on Facebook!
There are all kinds of opportunities to be innovative with copy in a PPC advert. Firstly, you’ll need to let your audience know who you are and why they need you in the primary text. Then, you can get creative with headlines, URLs, descriptions and buttons to effectively craft an advert that’ll let you achieve your objectives.