THE ENTREPRENEUR PODCAST SERIES

4 Tips for SEO Success

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1. Be Smart With Your Metadata

Due to the Amazon Echo, Google Home and other voice-activated devices entering the market, it’s important to be mindful of the differences in the ways that users phrase searches when speaking rather than writing.

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2. Remove Anything that Slows Your Website Down

Google includes site speed as one of the all-important ranking factors. This means that if your pages are slow, you’re fighting a losing battle for top organic listings, regardless of the quality of your content and SEO strategy.

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3. Ensure Your Blogs are Getting Backlinks

Every time you produce an article, add the date and any article-relevant questions to the title tags. Also, posts that begin with ‘What’ and ‘Why’ get more backlinks, so consider this when approaching your A/B testing of titles within your content and SEO strategy.

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4. Make the Most of Mixed Media

Include more varied creative elements on-site and better database recall to ensure a good user experience. Podcasts are great to include as part of the mix of slideshows, infographics, images, and videos embedded within your pages to increase rankings.

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