Marketing metrics can feel like a foreign language if you don’t have a marketing background. But, if you’re working with a marketing partner like us at Mantra Media, we know how important it is to understand if your investment is bringing you the results you want.
The good news is, we’re here to break down the most essential marketing metrics that we use to measure your success so that you understand how our efforts are driving your business forward.
In this blog, we’ll walk you through the nine most important metrics that we use to measure success across social media, SEO and PPC.
So, let’s get straight into Social Media Metrics.
Social media is a powerful marketing channel, but how do you know if it’s delivering results?
Metrics can differ depending on the platform, but here are some general ones that apply to the majority of them:
1) Engagement Rate:
Engagement rate reflects how actively people are interacting with your content, whether they’re liking, commenting, sharing, or clicking on your posts. It’s a great indicator of how well your content resonates with your target audience. A high engagement rate means your followers are not only seeing your content but also finding it relevant and valuable enough to take action.
2) Reach:
Reach tells us how many unique users have seen your content. It’s an essential metric for understanding the visibility and exposure of your brand on social platforms. While high reach is great, we always emphasise that the quality of your audience matters more, reaching the right people is key to success.
3) Click-Through Rate (CTR)
CTR measures the percentage of users who click on a link in your post after seeing it. This is a key metric for us because it shows whether the content we’re creating is driving traffic to your website or landing pages, converting engagement into measurable actions.
Tracking these marketing metrics for social media helps us refine your strategy to ensure your campaigns are reaching the right people and generating meaningful interactions.
Search Engine Optimisation (SEO) is all about improving your website’s visibility in search results. There are a fair few SEO metrics that you could focus on, but, when measuring your progress, we focus on the following SEO metrics:
1) Organic Traffic:
Organic traffic is the number of visitors who land on your website through unpaid search results. This metric is a direct reflection of how well your SEO strategy is working. If organic traffic is increasing, it’s a sign that your website is ranking higher in search results, attracting more relevant users to your business.
2) Keyword Rankings:
We monitor how your website ranks for specific target keywords related to your business. The higher your ranking, the more likely you are to attract relevant traffic. Improving keyword rankings is one of our top priorities, and we constantly optimise your content and site structure to push your rankings higher.
3) Backlinks:
Backlinks are links from other websites that point to your site, and they play a crucial role in building your website’s authority. The more high-quality backlinks we can generate, the more trusted your site appears to search engines, which can significantly improve your search engine rankings.
These SEO marketing metrics give us clear insights into the health of your website’s performance in search engines, helping us optimise your content to attract more visitors and grow your organic reach.
Pay-per-click (PPC) advertising delivers immediate traffic, but it’s crucial to track the right metrics to ensure your ad spend is working effectively. Here’s what we measure to determine PPC success:
1) Cost Per Click (CPC):
CPC tells us how much you’re paying for each click on your ad. Our goal is always to reduce CPC while ensuring that the quality of traffic remains high. A lower CPC means you’re getting more clicks for less money, but it’s important to balance this with targeting the right audience who are likely to convert.
2) Conversion Rate:
Conversion rate shows the percentage of users who take a desired action such as making a purchase or submitting a form after clicking on your ad. A high conversion rate indicates that your ads are effective and the landing pages we’ve designed are driving people to take action. This is one of the most important metrics we track because it directly reflects the success of your campaign.
3) Cost Per Acquisition (CPA):
CPA measures how much it costs to acquire a customer or lead through your PPC campaign. It’s calculated by dividing the total cost of your campaign by the number of conversions (sales or leads). A lower CPA means your ads are converting effectively without breaking the bank. This metric helps us ensure that your marketing budget is being used efficiently to acquire valuable leads or customers.
By tracking these PPC metrics, we ensure that your advertising budget is being spent wisely and that your campaigns are delivering a positive return on investment.
At Mantra Media, we focus on these key metrics to give you a clear picture of how your marketing campaigns are performing. Whether we’re tracking social media engagement, SEO rankings, or PPC conversions, these marketing analytics tools help us measure progress and adjust strategies to meet your business goals.
Understanding these metrics doesn’t require you to be a marketing expert. We’ll handle the data and analysis, and we’ll ensure you have the information you need to make informed decisions about your campaigns. Together, we can ensure that your marketing efforts are driving the right results, helping you grow your business and reach your goals.
We’re here to help you reach the right audiences with results-driven strategies to turn your online audiences into paying customers.
Email us at [email protected] to get started.
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