Online video is becoming increasingly popular in the current society, so cinematic film should be a key part of your inbound marketing strategy, with 2 billion monthly active users on YouTube alongside the accessibility of mobile devices. Creating unique video content will bring your brand values, products, and services to life, showcasing your business’s personality and engrossing your target audience so as to encourage them to explore your website and get in touch to find out more. In this new era of digital advertising, crafting high-quality cinematic film that’s easy to process has never been so important. Utilising the versatility of video to your advantage will put your organisation in the spotlight and increase your reach. We’ve composed some key steps to help you discover how to use cinematic film effectively to increase interest in your brand, boost engagement and build trust.
Impressive visual content comes with careful planning and editing. Planning your videos by defining your goals and brand values, keeping a budget in mind, and mapping out a storyboard will ensure you craft stunning cinematic film to give a quality impression of your brand and build credibility. By identifying your audience and establishing the types of content they’d like to see through online questionnaires or face to face surveys, you will discover the best way to target them to increase interest and provide useful content. You also need to determine the purpose of your content. Do you want to advertise a new product? Do you want to provide a short and entertaining summary of your brand values? Do you want to educate your audience with a how-to video? Pinpointing your objectives at this stage will ensure your cinematic film is relevant and always working towards your ambitions.
During the filming process, controlling the lighting, choosing a relevant location, and ensuring you use an external mic for high-quality audio will allow you to produce a quality cinematic film that’ll engage your current audience and reach new users too. Using video editing software to make the final tweaks to your video and choosing an effective soundtrack will also guarantee you produce breathtaking content to showcase your professional brand.
Keeping your content fresh, creative, and consistent will make your brand recognisable so you stand out from your online competitors as a unique business. YouTube has 300 hours of video uploaded every minute, so make sure your content provides a bird’s eye view of your business so you don’t fall into the background. Thinking outside the box and creating original cinematic film content will secure long-lasting impressions and make sure your brand is remembered. This in turn will build a loyal customer base, increasing trust among your target audience, and ultimately allowing you to welcome successful sales.
Producing emotive cinematic film productions designed to resonate with your audience will generate authentic connections. By crafting clear videos that provide an overview of your brand values, products or services, you will share your organisation’s story, allowing an even greater audience to discover your brand and begin exploring their interest in your business. Your video should also be concise to maintain the viewer’s interest and signal a clear call to action. Do you want your audience to subscribe to your YouTube channel? Do you want them to click to view your products or services? Considering your objectives means you can monitor your performance to ensure your cinematic film addresses your target audience with valuable video.
You can use a variety of videos to connect with your audience such as interviews, product testimonials or explainers. You could also introduce live videos, which are becoming an increasingly popular way to resonate with audiences. Setting up a live question and answer session or a how-to video will increase your audience’s understanding. By delivering this useful information in a creative and authentic format, you will enjoy increased engagement and welcome strong personal connections with your users.
Analytics will provide you with a snapshot of your viewers’ profiles and how they interact with your videos. Tools such as Sproutsocial or YouTube Analytics will track important metrics such as watch time, audience retention, and engagement to ensure you gain that competitive edge. This data can be used to monitor the effectiveness of your campaigns, so you can identify which networks you should promote your content on to achieve successful conversions. Continually developing your visual content strategy using analytics and creating impressive cinematic film will boost interest in your business, secure leads, and generate sales.
Optimising your cinematic film online will elevate your digital presence so your business is exposed to a larger audience. Adding preview images, relevant video titles and meta-descriptions will establish your content as high-quality and allow you to rank highly in search engines, boosting your visibility. Integrating videos or animations into your website with metadata and alt tags is also a valuable technique for SEO. This cinematic film will break up your content and bring your products to life. Ensuring your website is also optimised for mobile devices will allow your audience to watch videos on the move. As a society, we are continually processing text-based information, so your video content will offer a more visual and engaging format to grab the attention of your target audience and set you apart from your competitors.
Advertising your cinematic film on your website, social media networks and video sharing sites will maximise your chances of being seen and increase your reach, with the potential to go viral. These platforms allow your audience to share your content, which will increase your presence and in turn build a loyal online community, allowing you to connect with an ever-growing audience. Creating content that produces emotional reactions using facial expressions, colour, and music is vital to make your brand relatable and encourage people to click that share button, to promote your content for profitable conversions.
These tips will help you to put cinematic film at the centre of your inbound marketing strategy to capture the attention of your target audience, build trust, elevate your online presence, and increase traffic to your website. Growing interest around your brand will generate valuable conversions so you can accomplish your business objectives.
At Mantra, our experienced video experts entice audiences and welcome interest to your organisation with high-quality productions. Our attention to detail is second to none, so we can produce breathtaking productions that pack a real punch. To execute your vision and values with quality cinematic film, get in touch via telephone, email or social media and put your brand in the spotlight for success.