To develop a strategic marketing campaign and measurement or reporting methodology to reach and engage with young people in locations with the highest NEET (Not in Employment, Education or Training) levels.
Our social media and PPC team designed a demographically targeted online campaign with compelling visuals and messages in order to resonate with young people and to encourage them to sign up for educational opportunities.
More young people signed up to educational opportunities as a direct result of our education marketing campaign than any other campaign conducted previously. The campaign messaging was so successful that the young people became online course advocates, tagging friends into our PPC ads and social media content.
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