Creating Career Confidence for Young People


Aspire2Work provide educational opportunities to young people who are furthest away from formal education. Focused on creating fulfilling futures, Aspire2Work deliver a series of programmes with the aim to ensure that more young people can gain the skills and confidence to secure a good job.

Outcomes – Bolder course advocacy with bigger results than any campaign before

More young people signed up to educational opportunities as a direct result of our campaign than any other campaign conducted previously by Aspire2Work, with 73 students signing up to courses in the first three weeks of the campaign. The campaign messaging was so successful that many of the target users became online course advocates, tagging friends into our PPC ads and social media content and cementing the campaign’s ROI.


To develop a strategic marketing campaign accompanied by a measurement and reporting methodology to reach and engage with young people in locations with the highest NEET (Not in Employment, Education, or Training) levels across the UK, giving them direct access to inspiring opportunities.


Putting the interests of Aspire2Work’s target audience at centre stage, our social media and PPC specialists designed a demographically targeted online campaign with compelling visuals and messages that would grab the attention of younger users and spur them on to sign up for educational opportunities.


Social Media Management | Creative Asset Design | Social Media PPC Management | Data Collection & Analysis

Rachel Percy - Marketing Manager - Aspire-Igen Group

Mantra really takes the time to listen to what it is their client wants and then ensures everything possible is done to achieve the best results within budget. I have personally dealt with Johnny and the team on activities from PPC campaigns, to redesign work, to website improvements and each service has been delivered with clear communication and professionalism. Aside from that, Mantra really takes the time to understand the organisation they are working for and Mantra Media’s own ethos means they are a great fit with the work we do. I look forward to doing more work together.

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