Often underestimated, you might not think content writing needs to be at the top of your marketing to-do list. With so many elements of digital marketing to choose from, how do you know which one is right for your business? Your strategy comes down to individual business objectives, but engaging, optimised content writing will always stand out from the crowd.
Blogging is one of the most popular services out there. It relies on carefully crafted content and strong SEO value to increase the online visibility of your business. You should think of blogging as an additional marketing channel that complements your pre-existing strategy. Powerful content writing is a long-form way to deliver detailed, engaging content to your audience. However, it can be hard to tell where the metadata stops and the Google rankings begin. When it comes to getting your content writing strategy right, you’ll need a set of finely-tuned skills and expert knowledge.
Thinking about posting your content for the right eyes to see is difficult to get your head around. As the years have passed, digital marketing strategies have evolved to adapt to the needs of both businesses and users. This is why social media platforms like LinkedIn have already put the effectiveness of business blogging into the spotlight. If you’re feeling a little more adventurous with your content writing, regular blogging is your golden ticket to increased visibility. Even the most simple of WordPress websites can be transformed into effective content sharing platforms to reel in your target audience.
Believe it or not, powerful content writing doesn’t come easily. Writing a couple of paragraphs on a somewhat relevant topic and dumping them in the deep dark depths of your website will do you no good. Blogging has developed to become much more intricate in terms of length, relevance and placement, making it quite the task to tackle. Ensuring your site can rank as highly as possible will give your business the best chance of being seen online. If you don’t already have a website with a blog page, it’s time to think about investing in one.
The online world is becoming more and more competitive in terms of engagement and reach. That means your brand needs to stand head and shoulders above the rest to grab your audience’s attention. Choosing topics with a insightful, dedicated direction is the very first step to securing a successful and active blog. If your content isn’t relevant and shouting about interesting elements of your business, not much else will fall into place. Gaining a perspective into what topics are piquing your audience’s interest will help you create blogs that are original and forward-thinking.
Digital marketing strategies aren’t something to rush headfirst into, and blogging is no exception. Leaping into action means that many details are often overlooked, with the top contender often being the content itself. Strategic and strong content writing is key to not only securing the right audience, but building trust in Google’s eyes.
If you want your content to go anywhere, it has to be deemed relevant by Google, which is where more comprehensive know-how comes into play. Blogging and Search Engine Optimisation go hand in hand. To be deemed worthy of a high Google ranking, your blog has to tick all the right boxes. Choosing relevant, engaging and high ranking keywords will significantly boost your business blog’s performance.
There’s always more to be mastered when it comes to the SEO side of things. Optimising SEO on sites such as WordPress to their fullest potential will open your business up to greater organic opportunities. Strong strategies keen to make a bang with their blogging and SEO will focus on aspects such as metadata, a small piece of text about your blog that appears on Google. Each snippet should be intriguing yet relevant to not only attract users, but allow algorithms to easily establish the relevance of your content.
Lastly, you need to think visually. High quality images work like a charm for sparking the interest of your readers and adding SEO relevance to your content writing. This is exactly why you should make use of effective visual content in blog creation. Visual content helps you to grab website traffic from image searches, but only if the more complex onsite SEO features such as alt text and image descriptions are handled with care.
Whether you want to talk through your current content writing strategy, are in need of a website to accommodate your blogs or are looking for strategic content curation, our guidance is based entirely on your unique objectives. At Mantra Media, we specialise in forward-thinking digital marketing strategies that ensure your business creates the strongest impact. Get in touch to gain perspective on reaching your ambitions.