Ensure that your videos are short and concise, about 30 seconds is a good length, otherwise your audience will lose interest. Short, sweet and also sensible should show your audience what your brand is all about.
Ensure that you’re filming on a good quality camera with a decent mic to make sure you can capture your video in the highest quality possible.
Be creative with where you film your videos, people don’t want to see the same things all the time. Film in a variety of rooms or outside spaces and place different objects in the background to keep things fresh