Make sure you have a presence on every relevant social media channel. This could be Facebook, Twitter, Instagram and LinkedIn, but WhatsApp, Pinterest, Snapchat and TikTok are also worth considering. Bear in mind that each platform might benefit from different social media content such as video, information, or polls.
Posting regularly will make sure your users don’t forget about your company. Posting appropriate and interesting content at least once a day will allow you to reach relevant users on a regular basis, making them more likely to take action by visiting your website or engaging with the content.
Making sure your users stay interested in your content is essential for any strategy. Keep content varied and make sure you cover each aspect of your business; from what makes your products different, to your office culture. Use intriguing openers, creative language and encouraging CTAs to achieve positive outcomes.
Eye-catching imagery is what’s going to draw your users in. Whether it’s photography, graphic design, illustration or video, having the right visuals will get more of the right eyes on your content. Keep a consistent style throughout your social media content to make sure your business’s branding is recognisable through each and every visual.